Merkley + Partners Hoodie Logo Patches
One of my first projects as a graphic designer at Merkley + Partners, a mid-sized ad agency in Soho, NYC, was designing and art directing new agency swag. I was tasked with creating a logo-inspired patch for custom agency hoodies.
The hoodies were designed in the style of baseball/sports jerseys, requiring a logo mashup that resembled traditional sports patches. After a few rounds of iterations, two final designs were selected—one for the front and one for the back. Additionally, a "19" was placed on the sleeve to represent the agency’s founding year (1999). As both the designer and art director, I developed these assets in Adobe Illustrator (2019).
