Attention Seeker VIP Marketing Materials
Freelance Art Director & Production Designer | DK
(Penguin Random House)
(Penguin Random House)
Commissioned to develop a suite of print marketing assets for Attention Seeker by comedian Darcy Michael, I served as the creative and production designer for
this campaign.
this campaign.
Collaborating directly with the project manager and author, I owned the process from concept through to the delivery of print-ready files, ensuring all materials met the campaign's strategic goals.
Scope of Work & Deliverables:
Large-Scale Book Prop: Created a dimensional display piece from the jacket artwork
in Adobe Photoshop.
in Adobe Photoshop.
Interactive Bookmark: Redesigned a bookmark with Darcy Michael’s cartoon character extending beyond the book's edge using Adobe InDesign.
Custom Bookplates: Designed two interior bookplates.
Character Sticker: Built a vector-based sticker in Adobe Illustrator.
My role encompassed comprehensive print production. I prepared all final files, establishing die-lines, managing bleed, and setting crop marks, to guarantee technically flawless printing.